Every online entrepreneur has heard the saying, “the money is in the lists” at least once. In Internet marketing terms, its meaning is simple—email marketing has the highest return on investment (ROI). This is no exaggeration; email marketing indeed has the highest ROI. It makes sense then why so many marketers allocate considerable resources to collecting email addresses.
Follow their example and start amassing email addresses. It sounds simple, but it’s pretty difficult to do. People are reluctant to provide personal information like their email addresses. You have to entice them to give you their address. Before asking for value, you must provide value. A common mistake is that people ask for email addresses, which is not a winning approach. Don’t ask for email addresses; make people want to give them to you. In this article, I will show you a method of collecting email addresses that works for everyone.
What is a WordPress Squeeze Page?
Marketers and developers have made a joint effort and crafted squeeze pages. These are web pages purposely created to collect email addresses. They are minimal, and it takes less than an hour to create one. However, designing an efficient squeeze page takes a lot of time and resources. In the squeeze pages universe, efficiency is everything. The positive is that you for certain have enough tools at your disposal to create a modern and efficient squeeze page. But before learning about some of the best WordPress squeeze page builders, it’s best to have a solid grasp of the anatomy of such a page.
Layout Design
A good squeeze page is a minimal web page. Any distracting items are a drawback; the users shouldn’t be tempted with off-topic content or imagery.
Enticing Lead Magnet
An irresistible lead magnet is capital for a successful WordPress squeeze page. Think of this as the price you pay for an email address. If your offer is alluring, people will provide their addresses in no time.
Call-to-Action Button
Everyone knows that the average Internet user has an attention span shorter than that of a goldfish, and your squeeze page visitors are no exception. Do your best from the very first moment. A powerful call-to-action button is mandatory to catch their attention and convince them to take action.
Now that you know the purpose of a squeeze page and its anatomy, it’s time to get your hands dirty with WordPress squeeze page builders.
1. WordPress Landing Page
It’s quite easy to mix this plugin up with some of the others on the market. However, this one is developed by Web-Settler, and though not the most popular choice, it lets you create web pages, including squeeze pages.
Premium users have access to 12 templates while the free version offers a single template and the possibility of building a web page from scratch. Customising the page is easy, and you have many options at your disposal to express your personality (background colour, text colour, font family, etc).
This plugin also offers basic data about visits and page views.
2. Thrive Themes
Thrive Themes is a well-known brand for Internet marketers. It’s a tool that boosts conversion instantly without too much hassle. You get 160+ landing pages and a powerful page builder by purchasing a license.
All templates are created by marketers with conversion goals in mind. Tonnes of users are delighted with these templates. Of course, amongst these templates are many squeeze pages that need just a few tweaks to represent your brand. The page builder is intuitive; you don’t need to be a marketer or a designer to use it.
Thrive Themes is more than you need to create a squeeze page. Creating or customising a squeeze page is only a small part of what you can do with this tool.
3. OptIn Ninja
OptIn Ninja is one of the bestselling plugins on Code Canyon, and its users appreciate and rate it as an excellent tool to set up squeeze pages. The specificity of OptIn Ninja is the two-step subscription process. Unlike other solutions, OptIn Ninja requires a click from users to show the subscription form. The demo videos are helpful to understand this concept. If you aren’t interested in this modality, you can choose the one-step process.
Amongst other cool OptIn Ninja features are displaying squeeze pages as pop-ups or standalone pages, adjustable pop-up positions, Facebook Connect, and Google Analytics support.
4. Leadpages
Leadpages is more than a simple plugin able to create squeeze pages; it’s a powerful tool aimed at marketers and entrepreneurs. Leadpages is practical for every business web page. It works seamlessly to collect emails, generate leads, and make sales.
The web pages are built with a drag-and-drop editor, but you can add your widgets as well. It creates SEO-friendly web pages and gives you insightful data such as web page visits, conversion rate, and engagement. The pricing plans may be costly for amateurs who don’t need all the Leadpages features, but they are reasonable for marketers.
5. Elementor
Elementor is a great page builder aimed at less-experienced users. It’s not a plugin exclusively developed to create squeeze pages or landing pages. It works perfectly for any web page, and you should give it a try.
I added it to this list because of its unlimited options and simplicity of use. You can craft a converting and good-looking squeeze page for the first time. Elementor is user-friendly, and the interface is intuitive. The elements—the widgets of Elementor—are the building blocks of the web pages. All you need to do is drag and style them to represent your brand.
6. Beaver Builder
Beaver Builder is a great page builder that works with any WordPress theme. You can use Beaver Builder to create custom pages, posts, and custom post types. It’s easy to use; you don’t need programming skills or design knowledge. The user interface is straightforward, and you get used to it quickly.
Beaver Builder comes with a library of modules that you can use to create custom pages. There are many squeeze page templates in the Beaver Builder library. You can also find other types of templates, such as about pages and homepages.
7. OptinMonster
OptinMonster is one of the most used plugins to create pop-ups, but it can also be used for other types of forms, including subscription forms for squeeze pages. Amongst its features are A/B testing, page-level targeting, and analytics. You can use OptinMonster with any WordPress theme.
OptinMonster integrates with most email marketing platforms, such as MailChimp, AWeber, and Constant Contact. You can also use the HTML form code provided by your email marketing service to create the subscription form.
8. MailOptin
MailOptin is a powerful plugin that allows you to create beautiful and converting squeeze pages, pop-ups, and widget forms. The most significant advantage of MailOptin is that it integrates with several email marketing services such as MailChimp, AWeber, Constant Contact, GetResponse, and more.
With MailOptin, you can create beautiful and responsive forms to capture emails. The subscription forms are displayed as pop-ups or embedded in the content. You also get real-time analytics to track your conversion rate and other essential data.
9. SeedProd
SeedProd is a robust plugin that allows you to create stunning squeeze pages and coming soon pages. It has a drag-and-drop editor that makes it easy to create custom pages without programming skills. SeedProd integrates with most email marketing platforms, such as MailChimp, AWeber, Constant Contact, and more.
The plugin comes with many features, such as A/B testing, page-level targeting, and analytics. You can use SeedProd to create beautiful and responsive forms to capture emails. The subscription forms are displayed as pop-ups or as a part of custom squeeze pages you build.
10. Unbounce
Lastly, there’s Unbounce, a feature-rich and quite popular landing page builder. It has a drag-and-drop editor that makes it easy to create custom pages without programming skills. Unbounce integrates with most email marketing platforms, including MailChimp, AWeber, Constant Contact, and more.
Unbounce easily facilitates A/B testing and analytics like many of the other plugins on this list.
WordPress Squeeze Page Builders Make Getting Started Easy
Coupled with your exit intent forms, these plugins are enough to satisfy everyone who wants to create a squeeze page. Some of the plugins are for beginners or for people testing the waters while others are for professionals. Some are free while others are costly. Apart from these, you can use a complex page builder.
Have you ever used any of the above tools? Share your opinions with us!