Category: Conversion Optimisation

Exit intent WordPress plugins have a terrible reputation. People associate them with noisy sites such as ones with numerous banner ads. If careless, you can give visitors a bad experience when using your site. The truth is that an exit intent plugin isn’t evil, and when used correctly, it helps both webmasters and visitors. Popups […]

Read More… from How to Use an Exit Intent WordPress Plugin to Grow Your Business

Getting your website to rank and convert into sales is no easy feat. But before you can even generate sales from your site, you need to make sure it is optimised from head to toe. And I’m not just talking about SEO. While search engine optimisation is a big part of it, you must also […]

Read More… from How to Use Google Lighthouse and Boost Your WordPress Site

Having a sales funnel is a classic approach to generating business leads that has stood the test of time. Though the methods have evolved throughout the ages, the core model remains the same. Automation is a business tool that has given startups and entrepreneurs a competitive edge in the market. So how can businesses blend […]

Read More… from How To Optimise Your Sales Funnel To Attract New Customers

Despite the progress in technology, we still rely on the millennia-old skill to persuade people to buy our products. It’s writing. Creating outstanding content remains one of the core components of getting your website to the top. While copied content may work short term, you have to create unique engaging content to drive traffic constantly. […]

Read More… from How To Write Customer Focused Content For Conversions

People are more cynical today of the web than they have ever been. And really, can anyone blame them after Google’s little slip-up or misuse of their Facebook profiles and data? Nope. It’s a dark age for information on the internet. And yet, 93% of all online experiences begin with search. 35% of all e-commerce […]

Read More… from Crucial Elements that affect your Website’s Credibility

Landing pages, as the name suggests, are objective-specific pages where users are prompted to take an action after ‘landing’ on the page. Whether your objective is to secure new customers for a £1,000 product or to simply get more subscribers for your newsletter, a landing page is the way forward, and there are innumerable examples […]

Read More… from How to Boost Conversions By Designing Better Landing Pages

Businesses put a lot of effort into acquiring leads, sometimes, even spending thousands of dollars to do so. Here’s a reality check for you: All the leads in the world mean diddly squat if you’ll fail to convert them into paying customers. That’s not to say that generating leads are worthless or inconsequential. After all, […]

Read More… from How To Use Psychological Triggers To Get More Sales

It’s common knowledge that if you want to run a successful online business, you need a snappy website. Visitors are expecting almost imperceptible website load times — and this applies to both desktop and mobile. But that’s just the beginning: modern consumers are beset on all sides by companies fighting for their attention. You don’t […]

Read More… from 7 Things That Need To Be Fast (Other Than Your Website)

Usually, a website or a start-up’s growth is associated with a successful plan. In fact, every great achievement is determined by a viable strategy. Benjamin Franklin once said, “if you fail to plan, you are planning to fail”, and I couldn’t agree more. Planning is essential for any achievement. These ideas should sound familiar to […]

Read More… from How To Perform A Website Audit For Incredible Growth

Ten years ago, the success of a website was dependent on the traffic generated. A web designer needed to create a website and attract as many visitors as possible. Five years ago, traffic was still important, but more and more website owners widened their approach to doing online business. SEO experts focused not only on […]

Read More… from The Best Tools To Help You Understand Your Website’s Visitors