Creating regular fresh content can be a challenge but it is necessary to raise your brand awareness. Firstly know your audience and understand their needs to avoid your content having a negative impact on your marketing strategy. You can study the tactics of other brands or competitors by looking at their top performing posts and gaining insights from them.
Also think about the tone you write in, you can gain insights for this from looking at your top performing social media posts that have grabbed the most attention from your audience. You can also use surveys and analyse metrics from traffic reports, which allows you to see where your audience hangs out, what they love, where they like to browse, and what they like to buy.
Once you have the data and know the goals that you wish to accomplish, you can create a mission statement that can include your target audience, the types of content you create and your main objective, which gives you a starting point for all your future content.
For more on how to create an effective content marketing strategy please see our infographic below:
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