exit intent wordpress plugin

How to Use an Exit Intent WordPress Plugin to Grow Your Business

Exit intent WordPress plugins have a terrible reputation; People associate them with noisy sites such as ones that have numerous banner ads. If you’re not careful you can give visitors a bad experience when using your site.

The truth is that an exit intent plugin isn’t evil, and when used correctly, it helps both webmasters and visitors. Popups convert well, and visitors get value from subscribing to mailing lists.

The top priority of webmasters must be to use these popups without annoying their audience.

Don’t doubt an exit intent plugin’s utility—just worry about the proper implementation. We did some extensive research and found eight exit intent plugins that captured our attention. Before taking a look at them, check out the following advantages of using an exit intent plugin.

Email Marketing Isn’t Dead

email marketing

Email is one of the oldest marketing channels on the web, and many marketers have said that it’s outdated. In spite of that, email marketing still works and sometimes performs better than other channels.

Recently, Mark Zuckerberg announced that Facebook is going to be more social. Based on the rumours, I think publishers will need to invest more in paid Facebook advertising or shift their focus to other mediums, including email. There will be a fight for email subscribers, and you should start collecting them immediately. An exit intent plugin’s main aim is to collect email addresses, so it’s time to use one.

The Money Is in the Lists

Marketers say that the money is in the lists. It’s a catchy saying that is equivalent to ‘email marketing has the most significant return on investment’. Email marketing has the potential to convert better than any other channel, but you have to provide value to your subscribers regularly. It’s challenging work, but it’s profitable in the long run.

Engage with Readers

Exit intent plugins aren’t only for asking readers to subscribe to your mailing list; the sky is the limit with exit intent plugins. You can hold a contest and invite readers to participate when they are on the verge of leaving, ask them to follow on Facebook in exchange for a discount on their next purchase, inform them that you are looking for a content creator—you get the idea. Convince them that leaving your site is detrimental.

Design without Coding

An exit popup is simple to set up, and you don’t have to write a single line of code. Paradoxically, even if it’s simple to configure, you have plenty of customisation options. Do you want the popup to fade away or slide in? You got it! Do you want to position the popup in the centre of the screen or the bottom right corner? You can do that too! All these options are available with just a few clicks.

Check out these plugins and chose the best one for your site. Don’t forget to leave a comment with your favourite one!

1. Hustle

hustle plugin

WPMU Dev developed this plugin, and that should be enough to convince you that Hustle is a quality plugin. You can download and install the free version from the WordPress repository or buy the premium version for enhanced functionality.

This plugin allows you to create not only an exit intent popup but also any other type of form. Creating an exit intent popup requires only three steps: Basic Setup, Content & Design, and Display Settings. You can trigger the display of the popup message after a set period of time or when users scroll, click, or leave.

2. Popup Builder

popup builder plugin

A free version of Popup Builder is available in the WordPress repository, and it allows you to create stunning modal popups. You can add images, shortcodes, or HTML code into your popups.

The premium version has more options, such as adding a video, countdown, age restriction, or subscription button. The popup triggers when the user leaves the site, when the user scrolls, or after a set inactivity period.

A massive advantage of Popup Builder is the ease of use—there is no on-boarding process, and the average user will be able to create a popup at first sight.

3. Popup Maker

popup maker plugin

Any plugin that has 200,000 active installs and a rating of 4.9 out of 5 stars deserves your attention.

Apart from that, Popup Maker is free and jam-packed with useful features. It has premium options but no price tag. It creates banners, floating forms, video boxes, notifications, exit intent popups and so on. It’s compatible with form building plugins such as Ninja Forms, Gravity Forms, or Contact Form 7.

4. Ninja Popups

ninja popup plugin

Ninja Popups is a VIP plugin from CodeCanyon. It’s been purchased more than 30,000 times and has a solid rating of 4.3 out 5 stars. Ninja Popups has endless possibilities for creating popups. On top of that, there is no limit to the popups you can use.

You can display the popup window when the user loads or leaves the page, after a set number of seconds, after a set period of inactivity, or after the user scrolls. Currently, the plugin offers 70+ popup templates suitable for many different marketing purposes. The plugin also has an analytics section to give you an idea of the popups’ performance.

Another advantage of Ninja Popups is the ease of use. You don’t need coding knowledge to set up a popup.

5. Thrive Leads

thrive leads plugin

Thrive Leads is a professional tool to create smart exit intent forms, but don’t purchase it just for this purpose. It’s an invaluable resource for any marketer that lets you create any type of form. It would be a pity to use it only for exit popups when it has so many features.

Thrive Leads has tons of templates for any kind of marketing activity. Talented marketers and designers have created them, but you are free to tailor them to represent your brand. You can add various animation effects and conduct A/B tests to find the best design. Its complete analytics reporting provides insightful data to improve your marketing strategy.

Thrive Leads is a little pricey for tight budgets, but in the long term, it’s a real bargain.

6. Optin Monster

optin moster plugin

Optin Monster is a fantastic tool to grow your business. It does a bunch of things, such as boost conversions, increase number of subscribers, reduce cart abandonment, and improve time on the site.

It’s no wonder that it’s one of the most appreciated tools for marketers.

Optin Monster helps marketers conduct any type of campaign—from exit intent forms to geo-location targeting. The drag-and-drop builder is user-friendly and gives you unlimited power to create your desired form. It integrates a lot of marketing services (MailChimp, Drip, HubSpot, Salesforce), and you get useful data about your campaigns.

7. Optin Spin

optin spin plugin

This exit intent WordPress plugin is entirely special. It’s a stand-apart plugin that aims to make users engage with you. Few things are more captivating than a fortune wheel. You can display it when users are about to leave the site, and many of them will give you their email addresses in exchange for a free spin.

The wheel is highly customisable in terms of both design and functionality. You can match the design and colour of the wheel to the site’s theme. It works on mobile devices, too. You can configure when the wheel is triggered, the prices and the probability of success.

8. Popup by Supsystic

popup plugin

Popup by Supsystic is another plugin that enables you to create stunning forms, including those triggered by exit intent. It’s designed to perform well on mobile devices, and you have at your disposal tons of customisable templates. If you want to test the waters, chose the free version with limited features.

Wrapping up

Luckily, there are many tools that enable you to ask readers for a second chance when they are leaving, but it’s better to convince them to consume your content from the first second. It’s not easy, and there is no universal solution for this issue.

Would you use any of the above tools to grow your business? Please share your opinions with us.

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About Daniel Pintilie

Daniel PintilieDaniel is an Internet geek focused on writing actionable content. He loves showcasing WordPress tricks and tips and online marketing strategies. In his spare time, Daniel reads history books and plays football.

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