When first starting out you just need to get your website online, so you most likely opt for a cheap shared hosting package and don’t look back.
After some time when you’ve grown successful and you have an audience you aught to upgrade to a managed solution as you may not realise but your website is probably slow and annoying for your visitors. Not only that but it may be directly hurting your bottom line.
Seeming as most people leave a website after it has taken more than 3 seconds to load and do not return, it would make sense to review your hosting to ensure that your website has a better chance of being seen, allowing it to grow and give you a better return on your investment.
Of course there are other factors that can cause a website to lack in performance such as using an off the shelf theme or having an image heavy website, however ensuring that your website has good hosting foundations would be the first place to start when wanting to optimise it.
A lot of people don’t even realise, or they choose to ignore the fact that their are different types of hosting – this is all rather technical so it tends to be something that gets put to the back of the to-do list never to resurface again.
Developers may want to host clients websites to make extra income, or perhaps they just want to ensure that their clients have the best possible hosting to provide a better chance of succeeding with their online investment.
Developers can either outsource it to enable them to focus on new projects, or they can host themselves with a reseller account or their own servers – hosting your own servers comes a learning curve of ensuring everything is up to spec and maintained for security and performance reasons.
Knowing how to setup and maintain servers is valuable knowledge to have but you must ensure that it is the path you want to follow as it is no easy task – say if your business is built around providing new websites then having to look after servers could distract and take your time away from where it’s really needed.
For businesses that have an internal IT department with sound knowledge in hosting WordPress websites, they will either want to have a server they can access but with another company looking after the day to day maintenance, or they will want to do everything in house – either way it would be good to have at least a VPS or even a dedicated solution depending on the size and number of websites they have and how important the performance is to them – whether that is a managed solution or not.
These are just some of the scenarios we have encountered. Like most we started out many years ago with a cheap and nasty shared hosting service, but then we upgraded to a VPS with a control panel in order to host our clients websites alongside our own website.
As our business and our experience grew we started to provide dedicated cloud servers and fine tuning them for WordPress. We now use cloud servers specifically for hosting WordPress websites with security and performance in mind.
In our opinion typical shared hosting should only be used when testing out an idea, once proved successful it should move on to a cloud or dedicated solution – either of these will host multiple or large websites and can be configured to do a really good job.
Unless you have a business that provides hosting we would recommend a managed solution so you can focus on your business and leave the tedious technical tasks to the professionals that do it day-in, day-out (the sort of people that enjoy setting up, configuring an maintaining hosting for others).
At Newt Labs we host our website and our clients websites using state of the art cloud servers, which are configured for the security and performance of WordPress websites. The flexibility of the cloud allows us to easily scale and migrate as needed and the level of control allows us to provide the best environment for fast and reliable websites, which can handle traffic spikes and more.
In order for you to see what’s best suited for your business we’ve put together the below infographic which gives you an overview of the different kinds of hosting alongside the pros and cons surrounding them.
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