Do you experience slow loading pages? If the answer is YES, then you may need to speed up your WordPress website! Slow loading pages decrease your page views, worsen user experience, and hinder your WordPress SEO progress.
Speed is important!
Some major companies including Google, Shopzilla, Microsoft, Bing, and AOL have recognised the significance of having web pages that load quickly.
What are you waiting for? If you are looking forward to speeding up your website and boosting WordPress performance, then you are at the right place. In this article, you will learn the most important page speed optimisation tips effective for a slow WordPress site.
Did you know WordPress is the most popular Content Management System in the world?
WordPress is not just a platform for bloggers; it is a flexible content management system. With WordPress, you can create fully functional applications and websites or even a simple blog.
The number of WordPress speed up tips you should follow can depend on the type of website you have, however generally the more you implement the better chance you have of impressing your visitors as you’ll be providing them with the best possible experience. Now you may wonder, in what ways can I use WordPress?
Well, you can use WordPress in many different ways. It’s open to possibilities, here are some of the most popular:
- Content Management System (CMS)
- Rating Website
- eCommerce Store
- Video Collection Site
- Membership Site
These are just a few examples of how WordPress can be used. By using WordPress you get to experience its true power.
Businesses worldwide use WordPress on their websites. According to ManageWP, over 74 million websites are currently powered by WordPress which is over 27.8% of all websites.
Some really high profile brands like Google, Sony, CNN, Facebook, Time Magazine, Disney, The New York Times, eBay, and LinkedIn use WordPress.
Why Should You Speed Up WordPress?
An experiment by Google replicated the slowness which accompanies a webpage or website with a bad page-load speed.
When the load speed was dropped from 100 milliseconds to 600 milliseconds, the number of searches decreased by 0.2% to 0.6% over a span of 4 to 6 weeks.
And a 200-millisecond delay meant 0.22% fewer searches in the first 3 weeks and 0.36% fewer searches in the following 3 weeks.
Furthermore, a 400-millisecond delay resulted to a decline of 0.44% and 0.76% searches in the first and second 3 week periods.
As a website owner, you may wonder – what do these results signify?
Well, time is important!
According to a StrangeLoop case study involving Google, Amazon, and other popular sites, a one second delay in page-load time can lead to 16% drop in customer satisfaction, 11% less page views, and 7% loss in conversions.
For instance, if your site normally earns £100,000 a day, then you could lose £2.5 million in sales over a year.
Currently, the average human attention span is 7 seconds, which is a significant drop from 12 seconds as it was in the year 2000, before the mass adoption of smart phones.
A slow website means you have little time to show your content and convince users to stay on your website because users will possibly leave your page before it even loads.A slow website means users will possibly leave your page before it even loads!Click To Tweet
Here is the good and bad news!
The bad news is that Google, Yahoo, and other search engines are penalising slower websites by ranking them lower in search results. This means less traffic for slow sites.
And the good news is that you can get more subscribers, revenue, and traffic on your page if you speed up your WordPress website. Luckily, in this article, we offer you all the tips you need to accomplish this!
Before we highlight the steps to make your WordPress site FAST, you may need to know the importance of WordPress hosting, how to check the speed of your WordPress website and what is probably slowing down your WordPress site.
Importance of WordPress Hosting
A specialist WordPress hosting service works magic on website performance. Better hosting means a more reliable and faster website. This means that your traffic generation efforts, Adwords, and SEO will attract more new visitors with better engagement.
A faster site means better SEO rankings as well as better customer retention. And with a better user experience, you get improved conversion rates.
One disadvantage of shared hosting is that server resources are shared with many other users. This can affect the server performance and in turn, slows down your website if your neighbouring sites get a lot of traffic.
Alternatively, you can use a managed WordPress hosting service which will give you the most enhanced server configuration to smoothly run WordPress.
Managed WordPress hosting firms also offer automatic WordPress updates, automatic backups, and advanced security configurations to safeguard your website.
On top of that, WordPress is free, easy to use, extendable using plugins and themes, search engine friendly, safe and secure, is easy to manage and can handle various media files. Add speed into the equation and your website will be up and running smoothly.
You can try WPEngine, which is a popular managed WordPress hosting provider. With Managed WordPress Hosting providers, not only will your website be faster than typical shared hosting, your platform will also be able to handle thousands of users at once.
For enterprise WordPress hosting, you can try Pagely. They are considered amongst the best in business.
How fast is Your WordPress Website?
Have you ever measured your current site performance or speed?
One HUGE mistake beginners often make is thinking that their site is OK, just because it feels fast on their computer.
Since you usually visit your own page, modern browsers such as Chrome and Firefox store your website in a cache where it is automatically prefetched as soon as you begin typing an address. Therefore, your website will load almost instantly.
But a normal user may not have the same experience when visiting your page for the first time. In fact, different geographical locations result in a completely different user experience.
Therefore, we recommend that you test the speed of your website from different locations using free online tools like Pingdom, GTmetrix, WebPageTest, and PageSpeed Tools.
Kinsta has put together a thorough guide to give you a deep dive into the Pingdom Speed Test Tool, which will help you make sense of it’s waterfall analysis.
You can also access your site performance on your Google Analytics account. If you have not yet added your web page to GA, then you should.
Apart from these ways, many hosting services provide access to basic information on page load speed.
You have just run your website speed test and you may be wondering – what is the ideal page speed that I need to aim for?
If your page-load time is less than 2 seconds, then you are good to go!If your #WordPress page-load time is less than 2 seconds, then you are good to go!Click To Tweet
In fact, the faster the website, the better the website. Surprisingly, you can make your website faster by making slight load time improvements – removing a few milliseconds here and there can add up to reduce your load time by half a second or even a full second.
What is slowing down Your WordPress Website?
The page speed test report gives different recommendations for improvement. If you are a beginner, it may be hard for you to understand these recommendations which are mostly technical jargon.
However, it is important to understand what is slowing down your website to improve performance and make smarter long-term decisions.
Here are the common causes for slow WordPress websites:
1. Web Hosting
A poor server and/or configuration hosting can hurt the speed of your website.
2. Page Size
Images that are not optimised for the web may slow your website down.
3. WordPress Configuration
A slow website is completely bad news, but what if your website crashes entirely? Ensure you check if your WordPress site is serving cached pages to avoid overloading your server.
4. Bad Plugins
Are you are experiencing a slow website? Then you may be using a plugin that is not coded properly.
5. External Scripts
External scripts like font loaders and ads can also have a massive impact on your website’s performance.
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