How to Effectively Market Your Digital Agency

Starting a digital agency and running one can be a very rewarding venture, but it isn’t without its headaches. It is incredibly fast-paced, you have to deal with demanding customers and you constantly need to be ready for change. As you can imagine, there are a ton of different things you need to do when running (or helping to run) an agency.

However, when you are as busy as many of these people are, there are still some other things you must not forget to do. A big one is that you cannot forget to market your digital agency effectively. There are dozens and dozens of digital agencies out there that can offer a wide range of services, so that is a lot of competition.

In order to compete, you need to market yourself and your services to the masses. However, this is often easier said than done. With that in mind, this article is going to look at how to better and more effectively market your online marketing agency. The tips included in this article will help you reach more potential customers, which should be the goal of most businesses.

Repurpose Content

First and foremost, if your agency isn’t creating content at all (whether it be blog posts, videos, podcasts or infographics) you need to start as soon as possible. If you are creating content, you are likely doing so in different ways. You might be posting high-quality DSLR videos to a Youtube channel to grow your channel, blog posts to your website, and sharing podcasts via Twitter.

However, as helpful as it would be, it is far too time consuming to create so much original content every week, while also running the day to day operations of your business. Instead, you should repurpose your content. For example, if you record a video interview, you could potentially use the audio as a podcast. Also, you will have different followers on every medium, so it’s not like the same people will be seeing everything you put out. Doing this can help you put out more content, without having to spend a ton of time creating it.

Participate in Cross-Promotion

Cross-promotion is a very valuable tool in which two different companies will come together to try and help each other grow. While they are often similar or complementary companies, they don’t have to be. Any two companies can come together and promote each other for some mutual growth.

This cross-promotion can be in the form of guest blogging, interviews with one another or even just reaching out to your users and letting them know about the other company, and vice versa. This can be a good way for both businesses to grow, without having to spend a lot of money to do so. It is a very cost effective way to promote, and should always be considered.

Make Time For Marketing

As a business owner, you wear many hats and unless you have a lot of employees, are generally responsible for everything to do with your business. This can equate to you spending hours and hours taking care of everything you need.

In order to promote your brand and agency, you need to be sure to actually set some time apart for marketing. And we don’t mean “find” some time when you can, we mean setting aside an actual time block where the sole goal is marketing. If you don’t actually set time for marketing and promoting your digital agency, you may never get around to it, and your companies growth could stall as a result.

Use Social Media and Use it Correctly

Simply put, there are few better ways to promote your digital agency and show off what you can offer potential customers than by using social media. Social media has exploded in the last few years, and millions and millions of people from across the globe use it every single day. It can be a great way to not only reach new customers, but also to engage with your current customers, answer their questions, ask them for feedback and more.

Engaging with your customers on social media can go a long way in making them feel more connected to your business, even just “following” them on social media. These are very quick and easy things to do that can have a huge impact on your digital agency business and it’s marketing. Now, you don’t need to be (and shouldn’t be) on social media all day, but you should make it a point to get on there daily.

Ask For Exposure

While this might not be something that everyone wants to do, it has been shown that simply asking clients for referrals or a shout out, can be a good way to get some more exposure. When a new business gets leads, most of them are through referrals, so they can be very helpful.

While you don’t want to beg, and shouldn’t over-ask for referrals, there is nothing wrong with asking a satisfied and happy customer to give you a referral. Even asking a friend, family member or client if they know anyone who would require the service of a digital agency can yield a lot of results, for a very small amount of work.

In conclusion, there are many different things that you can do to market your company effectively. While this list is not exhaustive, it does contain a ton of useful tips that you should be listening to and doing, if you’re not already. Marketing a company, especially a digital agency, isn’t easy, but we hope that this article helps you discover some new and exciting ways to do it.