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Applies to
Website visitors, leads, customers, and partners
Legal
Privacy Policy
This Privacy Policy explains how Newt Labs collects, uses, stores, shares, protects, and retains personal information when you visit our website, get in touch, request support, or use our services.
It is written in plain English to make it easier to understand what information we handle, why we handle it, and what rights you may have.
Clear, practical information about how your data is handled.
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Last updated
06 October 2026
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Privacy contact
Use our contact form for privacy questions or requests
Quick summary
At a glance
Newt Labs collects the information needed to run the website, respond to enquiries, provide services, process payments, and support customers properly.
We do not sell personal data. We only share information where it is genuinely needed to run the business, deliver services, meet legal obligations, or work with trusted providers. You also have rights over your personal information and can contact us if you want to ask a question or make a request.
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What we collect
Contact, billing, website, support, and usage information
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Why we use it
To respond, deliver services, process payments, improve the website, and protect the business
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Who we share it with
Trusted providers only, where needed
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Your rights
You can ask about, update, or request action on your personal information
Questions about your personal information can be raised directly with Newt Labs.
Scope and responsibility
Who this policy applies to
This Privacy Policy applies to people who visit the Newt Labs website, contact us, request support, buy services, or otherwise share information with us as part of a working relationship.
For data protection purposes, Newt Labs Ltd is responsible for deciding how personal information is collected, used, and protected in connection with this website and our services.
Applies to
Website visitors, leads, customers, and partners
Business
Newt Labs Ltd
What this covers
Website use, enquiries, support, purchases, and service delivery
Contact point
Use our contact form for privacy questions or requests
If you are unsure whether this policy applies to information you have shared with us, you can contact Newt Labs.
Information categories
What information we collect
The information we collect depends on how you interact with Newt Labs. This is usually information you provide directly, along with limited technical and usage data connected to how the website is used.
This may include:
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Contact details
Name, email address, phone number, and other contact information you choose to share
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Business and website details
Company name, website address, and information relevant to your enquiry, support request, or project
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Billing and transaction details
Billing information and order, subscription, invoice, or transaction details needed to process and record purchases
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Support and service information
Messages, requests, files, screenshots, account details, or other information shared so we can understand and deliver the work
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Technical and usage data
IP address, browser or device information, and website usage data collected through cookies, analytics, or similar tools
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Access details where needed
Website, hosting, domain, email, licence, or related account information where this is required to provide support or complete agreed work
Please avoid sending special category or other sensitive personal information unless it is genuinely necessary.
Only provide information that is relevant to your enquiry, support request, or service.
Collection methods
How information is collected
Most of the information Newt Labs handles is collected directly from you when you choose to get in touch, request support, buy a service, or use parts of the website.
We may also collect limited technical and usage data automatically through cookies, analytics, and similar tools that help the website function properly and help us understand how it is being used.
We aim to collect information in a straightforward and proportionate way.
When you contact us
By email, form submission, phone, or other direct communication
When you request or buy services
When you ask for support, sign up, make a purchase, or share project details
When you share access for support work
When you provide website, hosting, domain, or related account details so agreed work can be carried out
When you use the website
Through cookies, analytics, server logs, and similar technical tools
From trusted third parties where relevant
For example, where someone contacts us on your behalf or introduces you for work
Use of information
How we use personal information
Newt Labs uses personal information to run the website, respond to enquiries, provide services, manage customer relationships, and keep the business secure and working properly.
In some cases, if information or access needed to respond to an enquiry, process a payment, or deliver agreed work is not provided, we may not be able to do so.
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To respond and communicate
To reply to enquiries, answer questions, send updates, and manage service-related communication
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To provide services
To assess requests, carry out support work, deliver agreed services, and manage ongoing customer relationships
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To process payments and records
To handle billing, invoices, transactions, and related business records
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To improve the website and services
To understand how the website is used, improve performance, and make the customer experience better
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To protect the business and systems
To maintain security, prevent misuse, investigate issues, and support legal or compliance obligations where needed
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To send relevant marketing where allowed
To send useful updates or marketing communications where permitted, with appropriate opt-out or consent controls where required
We use personal information for clear business reasons, not unrelated purposes.
Legal basis
Lawful bases for processing
Data protection law requires Newt Labs to have a valid reason for using personal information. The lawful basis we rely on depends on what the information is, why it is being used, and the nature of the relationship.
Depending on the purpose and circumstances, we may rely on one or more of the following:
Contract
For service enquiries, steps taken before an agreement, and processing needed to provide or manage an agreed service
Legal obligation
For tax, accounting, legal, regulatory, or other record-keeping requirements that Newt Labs must meet
Legitimate interests
For reasonable business interests such as operating and improving the website and services, protecting systems, managing customer relationships, and keeping appropriate business records where those interests are not overridden by your rights
Consent
Where we ask for consent, such as for certain marketing or cookie-related activity. You can withdraw consent where applicable
The lawful basis can vary depending on the situation and how you interact with us.
Sharing information
When we share information
Newt Labs does not sell personal data. We only share information where it is genuinely needed to run the business, provide services properly, meet legal obligations, or work with trusted third-party providers.
Where information is shared, we aim to keep it relevant and limited to what is needed for that purpose.
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Service providers
Such as payment, email, support, hosting, security, or website tools that help us run the business and deliver services
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Professional advisers
Such as accountants, legal advisers, or other professional support where needed
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Technical and operational partners
Where trusted third parties help us provide, support, secure, or improve our services
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Legal or compliance reasons
Where disclosure is required to meet legal obligations, respond to lawful requests, or protect rights, systems, or users
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Business transfers or restructuring
If the business is restructured, sold, or transferred, information may be shared where reasonably necessary and handled appropriately
We do not share personal information more widely than necessary.
Support-related access
Website access and account information
In some cases, Newt Labs needs access to website, hosting, domain, email, licence, or related account information so we can investigate issues, provide support, or complete agreed work.
Where this happens, we only use that access for the purpose it was provided for and aim to handle it carefully and securely.
Please only share the access details needed for the work in question.
Access shared for support work
You may provide login details, account access, licence information, or technical credentials so we can carry out agreed work
Used only where needed
We only use access details where they are relevant to the task, support request, or service being delivered
Handled with care
Access information is treated as sensitive operational data and should only be accessed by those who genuinely need it
Not for unrelated use
We do not use account access details for unrelated marketing, profiling, or unrelated business activity
Removed when no longer needed
Access details are deleted, removed, or otherwise no longer retained when they are no longer needed for the work or service
Website tools
Cookies and analytics
Newt Labs may use cookies and similar tools to help the website work properly, remember preferences, understand how people use the site, and improve performance over time.
Some of this information may be collected automatically when you visit the website. More detail about the cookies we use, what they do, and how to manage them is set out in our Cookies Policy.
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Essential website functions
To support core website features and basic site operation
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Preferences and experience
To remember settings and improve how the site works for returning visitors
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Usage and performance insights
To understand how the website is used and identify ways to improve it
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Cookie choices
You can review or manage cookie settings where available, and learn more in our Cookies Policy
This is only a summary. The full detail sits in the Cookies Policy.
Cross-border processing
International transfers
Some of the third-party services Newt Labs uses may store or process personal information outside the UK.
Where this happens, we aim to make sure the transfer is handled using appropriate protection under UK data protection law where required.
Why this can happen
Some trusted providers operate internationally or use systems based in other countries
When it may apply
For example, where tools used for support, communication, hosting, payments, or analytics involve overseas processing
How it is handled
Where safeguards are required, we aim to use providers and arrangements that support appropriate protection for the transfer in question
Questions about this
You can contact Newt Labs if you would like more information about an international transfer and the safeguards that may apply
International processing does not change our responsibility to handle personal information carefully.
Retention
How long we keep information
Newt Labs only keeps personal information for as long as it is reasonably needed for the purpose it was collected, and for any legal, accounting, service, or record-keeping requirements that apply.
How long information is kept depends on the type of information, the reason it was collected, and whether there is an ongoing customer, support, or legal relationship.
Enquiries and contact history
Usually kept for as long as needed to respond, follow up, and keep an appropriate record of the conversation
Customer and service records
May be kept for longer where needed to provide services, support ongoing relationships, or maintain business and financial records
Billing and transaction records
Billing and transaction information may remain in order or subscription records where needed to manage the customer relationship or meet tax, accounting, or legal requirements
Website and technical data
May be kept for shorter periods where used for security, performance, analytics, or troubleshooting
Access details and account information
For one-off work, login details supplied to us are deleted once the work is complete. For ongoing services, we may retain our own WordPress user access and, where needed, hosting login details while they remain relevant to the service
When information is no longer needed, it should be deleted, removed, or securely handled in an appropriate way.
Protection of information
How we protect information
Newt Labs takes reasonable technical and organisational steps to help protect personal information from loss, misuse, unauthorised access, disclosure, or alteration.
No website, system, or method of transmission is completely risk-free, but we aim to handle personal information carefully and use sensible safeguards appropriate to the way we work.
If you have a privacy or security question about how information is handled, you can contact Newt Labs directly.
Controlled access
Personal information should only be accessible to people who genuinely need it for their role or the work in question
Secure systems and tools
We aim to use reputable systems, providers, and processes that support the secure handling of information
Protection in transit and storage
Where appropriate, we use measures designed to help protect information while it is being sent, stored, or managed
Operational care
We aim to handle personal information in a way that is proportionate, practical, and consistent with the service being delivered
Your rights
Your privacy rights
Depending on your situation and the law that applies, you may have rights over the personal information Newt Labs holds about you.
These rights can include asking for access to your information, correcting it, deleting it in certain circumstances, restricting or objecting to certain uses, and withdrawing consent where consent is being relied on.
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Access and correction
You can ask to see the personal information held about you and request corrections if anything is inaccurate or incomplete
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Deletion and restriction
You can ask for information to be deleted or for certain uses to be limited where the law allows
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Right to object
You can object to certain uses of your personal information, including processing based on legitimate interests and direct marketing where applicable
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Portability where applicable
In some situations, you may be able to request a copy of information you provided in a usable format
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Consent and marketing choices
Where we rely on consent, you can withdraw it at any time. You can also opt out of marketing communications using the unsubscribe route provided or by contacting Newt Labs
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Data protection complaints
You can raise a data protection complaint with Newt Labs through our contact form. You also have the right to complain to the Information Commissioner's Office (ICO)
If you would like to make a privacy request, we will do our best to respond clearly and fairly.
Get in touch
Contacting us about privacy
If you have a question about this Privacy Policy, want to ask about the personal information Newt Labs holds about you, would like to exercise a privacy right, or want to raise a data protection complaint, you can use our contact form.
We aim to deal with privacy questions, requests, and complaints in a clear and reasonable way. In some cases, we may need to verify your identity before we can act on certain requests.
A clear question is enough. You do not need to use legal language to get in touch.
Privacy questions
Ask about how personal information is collected, used, shared, stored, or protected
Rights requests
Request access, correction, deletion, restriction, objection, or other privacy-related action where applicable
Complaint handling
We acknowledge data protection complaints within 30 days, investigate them without undue delay, keep you informed as appropriate, and explain the outcome
Identity checks where needed
If a request involves access to personal information or other sensitive action, we may need to confirm identity first
Policy updates
Changes to this policy
Newt Labs may update this Privacy Policy from time to time to reflect changes to the website, the business, the services we use, or the legal requirements that apply.
The latest version will always be published on this page, and the “last updated” date will show when it was most recently reviewed or changed.
Why updates may happen
To reflect changes in services, systems, legal requirements, or the way personal information is handled
Where to check
The current version of this Privacy Policy will always be available on this page
How to see if it changed
Check the “last updated” date shown near the top of the page
We aim to keep this Privacy Policy accurate, current, and relevant to how Newt Labs actually works.